A new and great combination: Facebook and Television

by | Jun 28, 2017 | Digital Media, Sin categoría |

The great social network Facebook is aimed at the fashion of producing series on television, the goal is to create a grid of quality television programs that take viewers to the video tab of the platform. Ricky Van Veen and Mina Lefevre, the executives hired to perform this task, have concentrated their efforts on short and long formats that can reach a broad spectrum of the population as well as audience niches defined by their common interests or cultural tastes. With a focus on audiences in the 17-30 age group, Facebook has already lined up a relationship drama called “Strangers” and a game called “Last State Standing,” according to the report. The network is looking for dating programs, talk shows and other series to boost its video channel and find new ways to offer advertising. In addition, it has closed deals with video producers such as BuzzFeed and Vox Media to create other types of shorter programs. Amazon and Netflix have been producing original content for years and Youtube recently started investing in projects for its YouTube Red payment service. Apple also launched its first television series, Planet of the Apps, in June and even Twitter is buying programs like the aftershow Game of thrones, a space that until now was emitted in HBO. http://bit.ly/2tnDpEK...

7 Out Of 10 Digital Media Minutes Are Spent In Mobile

by | Apr 1, 2017 | Digital Media |

Mobile’s dominance in the digital economy is often taken for granted, but it is the prime driver for the amount of time people spend in digital media. A recent report on the state of digital audiences by cross-platform measurement company comScore said that the average American spends almost three hours every day on mobile. According to comScore’s 2017 U.S. Cross-Platform Future in Focus report, total digital media usage has increased by 40% in the last three years, with total monthly mobile usage time hitting the one trillion minute mark back in March 2016. Mobile now accounts for seven out of 10 minutes spent in digital media, the report said. Mobile apps alone drive 60% of all digital time spent, with smartphone apps the main driver of digital media consumption. Around 51% of all digital media time is spent on a smartphone app, a increase of 16% since 2013. Mobile has been gobbling up market share since 2013. In essence, this is related to a decline in the amount of time spent on desktop. Three years ago, desktop commanded a 47% share of digital media time—that has now dropped to 31%. One in eight U.S. Internet users are now not just mobile first but mobile only, a demographic that is reportedly influenced by women aged between 18- and 24-years-old. “The mobile-only Internet user is an emerging group within the digital media ecosystem,” said comScore. “Millennials are more likely to rely exclusively on their mobile devices, with the heaviest skews occurring among college-aged adults and females.” Digital media audiences have increased significantly in the last three years, with the top 1,000 properties averaging 16.8 million viewers...

From TV To Digital Media

by | Mar 11, 2017 | Digital Media |

Today’s content consumers make up some of the most powerful audiences that most brands have ever seen. Whether or not your audience members know it, they dictate what kind of content your company creates, where you publish it, and how you distribute it. This probably makes a lot of sense to you in today’s marketing and content landscape. Of course audiences are powerful — technology has empowered audiences to take control of conversations and the messaging that’s directed at them. They have the power to research, advocate, share ideas, hold leaders and brands accountable, and much more, and that involvement has changed how companies connect with audiences. As the leader of a content marketing agency and the father of two young girls, I see these changes most clearly in two major areas: the world of TV and entertainment and the world of digital media. Traditional TV viewing is still strong  but technology is changing things. The success of platforms like Netflix, Hulu, Sling, and the upcoming YouTube TV service has shown that traditional cable isn’t the only way audiences consume TV content — and that changes how that content is...

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