Las posibles sorpresas del Mobile World Congress 2017

Las posibles sorpresas del Mobile World Congress 2017

by | Feb 16, 2017 | Sin categoría |

Como cada año, por estas fechas, se para el mercado de los smartphones por un evento muy especial. Es el MWC, el evento que se celebra en Barcelona desde hace unos años, donde la mayoría de las marcas presentan sus terminales de gama alta que siempre comentamos aquí, pero también vamos a comentar las sorpresas del Mobile World Congress que llegaría a ver. Casi todas las marcas deciden presentar su terminal más potente, o uno de ellos, en la primer mitad de año. La fecha específica para esto es el Mobile World Congress. Es el evento más grande del año hablando de móviles, incluso más grande que el IFA de Berlín, se se celebra en el mes de septiembre. Este MWC se celebra, normalmente, entre la última semana de febrero y la primera de marzo. Todas las marca de móviles presenten su terminal de gama alta de este año, y luego en la segunda mitad del año presentan una versión vitaminada de este. Ya sabemos que marcas como Samsung y Xiaomi no presentarán sus gama alta en este evento, pero tenemos algunas sorpresas que podemos esperar. Una de las sorpresas que podemos ver en el MWC de Barcelona son los nuevos MotoMods que traerá Lenovo para su gama alta, y quizá empiecen a llegar para la gama media. El mercado de smarwatch podría resurgir Android Wear 2.0 ya llegó la semana pasada al mercado con dos nuevos relojes de LG, y es que al parecer esta nueva versión del sistema operativo trae bastante mejorar para que las marcas vuelvan a apostar por ello. Hay marcas como Huawei, Lenovo o...

Where Digital Media is Heading in 2017 and Beyond

by | Feb 7, 2017 | Sin categoría |

We discovered three fundamental shifts that will drive production and advertising budgets in 2017—the evolving definition of a content creator, the rapid innovation in video-capture technology, and how authenticity and mobility dominate our personal social feeds. Together these three trends gave rise to a new, hyper-realistic aesthetic that is rapidly becoming the new standard for digital video. Rewind even five years and the television industry along with large brands completely dominated demand for digital video.  Since that time, YouTube has evolved from the king of UGC, to the heartbeat of influencer marketing – one of the fastest growing forms of digital spend.  Tools like Squarespace and Wix have brought more and more small businesses online, creating a new wave of demand for digital video. And digital marketers everywhere now create content as part of their day to day – be it for a Facebook ad or customer education. As much as the evolving profile of content creators has influenced digital video demand, hardware innovation has changed the way we capture video, firmly cementing first-person as the perspective of choice.  Searches for GoPro content exploded more than 1250% in 2016, with VR (+814%) and drone footage (+712%) not far behind.  All of this new video technology enables us to more easily capture the world as seen through our own eyes, and to define and share our own version of reality with our friends and consumers alike. If you have a single social media account, you won’t be shocked by the assertion that first person content will drive content demand in 2017—we have been seeing that perspective dominate our personal feeds...

Cord-Cutters: How to Live Stream the Super Bowl

by | Feb 4, 2017 | sport film |

Cord-cutting sports fans who can’t fathom missing Super Bowl LI on Sunday can stream the game live via the FoxSportsGo app without having to enter pay TV credentials. The Fox streaming platform supports iOS, Android, Windows, and Amazon tablets as well as connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire, and Xbox One. “As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game,” said Fox Sports president Eric Shanks. Links to download the free Fox Sports Go app are available at FoxSports.com....

Dirac Branches Out into Augmented/Virtual Realit

by | Feb 1, 2017 | Sin categoría |

Dirac Research, the Sweden-based developer of the digital sound optimization technology—including the Dirac Live room-correction system used in pro and consumer gear from Arcam, Emotiva, Harman, Pioneer, Oppo, Theta Digital and others—says it will demonstrate a “breakthrough” in 3D audio for augmented and virtual reality. To make the AR/VR audio experience more realistic, the company’s Dynamic 3D Audio AR/VR platform uses patent-pending dynamic HRTFs (head-related transfer functions) that consider isolated movements of the head in relation to the torso, which is contrary to industry-standard HRTFs that assume the body and head always move in tandem. “Simultaneous visual and aural immersion is the linchpin of a true virtual reality experience,” explained Dr. Mathias Johansson, founder and CEO of Dirac. “It’s what separates reality, experienced virtually, from an obvious representation of such. Until today, the limitations of the 3D audio technology used in VR/AR programming have prevented this true immersion from being created, rendering a gaming, entertainment, or educational VR experience that is fundamentally flawed…With Dynamic 3D Audio, these limitations no longer exist… “If a phone rings to my left, its sound waves enter my left ear a fraction of a second before my right, and the sound bounces off my shoulders and head in various ways that allows my brain to localize the sound and instinctively rotate my head alone to face its source,” Johansson said, explaining how the development of dynamic HRTFs is central to achieving simultaneous visual and aural immersion. “The failure to accurately reproduce dynamic head movements in virtual reality is one of the reasons why existing 3D sound solutions don’t sound quite realistic.” But the torso-head...

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