commercial movie | Bonitaworld Media Production SL

Red Bull was most shared video brand of 2016

by gerard | Jan 16, 2017 | commercial movie, production |

The energy drinks brand jumped one place from the previous year to finish ahead of Samsung and McDonald’s. Red Bull’s sports and music videos generated over 14.5 million more shares than Samsung (12.5 million), while McDonald’s’ videos attracted 8.6 million shares. Unruly said Red Bull’s “Always-on” strategy helped them achieve millions of video shares by releasing hundreds of videos throughout the year. The brand did not feature in Unruly’s most shared ads of the year list. Red Bull has been creating branded video content since the 90s and in 2007 launched Red Bull Media House as its in-house video production unit. Other brands to feature in Unruly’s top 10 most shared brands include Asus, the Australian Tourist Board, Almarai, Shell and Cadbury, as well as rivals Nike and Adidas. The rankings are based on the number of times that video ads published on Facebook and YouTube are shared on Facebook and what Unruly calls “the blogosphere”. Unruly said the rankings are a measure of the ad’s online buzz or virality by volume of active pass-on rather than the passive, paid metric of video viewership. Data was collected from 1 January 2016 to 31 December 2016. Devra Prywes, Unruly’s senior vice-president of insights and marketing, US, said: “The winners hit the mark by creating highly emotional ads that resonated with viewers, resulting in high levels of engagement and sharing. “We have a truly global list of top brands, many of which created videos specifically for and released in individual territories topping the list.” Red Bull will be awarded by Unruly at #TheUnrulies, a virtual awards show held later this month...

What makes a succesfull film trailer?

by gerard | Nov 1, 2016 | commercial movie |

Sound. Sound is something that is very important in all trailers. It represents the genre of the film and can be used to emphasise certain parts in the trailer. In particular action films use sound in a very clever way in trailers. Diegetic sound can be used in the form of explosions and gunshots representing the genre. Non-diegetic music is also often used to portray the genre also. In the trailer for ‘The Avengers’ that you can see on https://goo.gl/604yd5 usessound from dialogue and diegetic explosions to non-diegetic music. The action genre of this film is represented in the song playing throughout which is ‘We’re in this together’ by Nine Inch Nails. This song is well known and the rock genre compliments the content of the action filled trailer Camera. Different camera shots and angles are used in trailers for different reasons. A trailer that shows optimum use of camera is ‘The Host’. • It begins with an extreme long shot of a view of earth from space. This has a large impact on the audience as it is so unusual to see this in a trailer because we are used to seeing them on earth. It also informs us that there will be a sci-fi element to the film. • This is then contrasted by an extreme close up shot of the main characters eye. But it is unusual because of the colours in her eye and this is an important feature of the film. Though at this point the audience are unsure of what this means Actors and Actress. Trailers can become a lot more successful if...

Red Bull was most shared video brand of 2016

What makes a succesfull film trailer?

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