Cineo’s new HSX

by | May 25, 2017 | production, Sin categoría |

If you are looking for quality in your productions you will discover the new Cineo HSX two-color luminaire, high power and precision, controllable by DMX or WiFi This compact luminaire reaches 25,000 lumens and thanks to the technology of Color Tunable based on phosphorus remote offers an exact reproduction of the colors and skin tones. The new HSX from Cineo with a maximum consumption of 400 watts and reaching up to 25,000 lumens. It has an opening angle of 150 degrees, is an ideal source for study and also for other locations, due to its size and portability. Bicolor, with temperatures between 2700K and 6000K (modulable by presets or potentiometer), this light source can be controlled locally, via DMX (XLR) or Wifi with Lumen Radio. They are functionalities that provide the user with total control over the equipment, which becomes a very versatile and adaptable tool for every need. It is a luminaire with impressive light quality, thanks to the Manufacturer’s Color Tunable technology based on the remote phosphor, which reverberates at high levels of CRI and TLCI and an exact representation of the colors and tones of the skin. Equipment that uses this technology hardly shows significant changes in color reproduction after 50,000 hours of use. Undoubtedly, a very option to take into account if you are looking for quality in your audiovisual...

A talking camera in space !!!

by | Apr 5, 2017 | production, Sin categoría |

The technological advances are incredible and go at a very fast pace. The last one was from NASA, which has created a talking camera that was sent to space.   She is the protagonist of a tour of the outer space of the International Space Station, and its mission is to retransmit as it finds the astronauts, how they feel, presents us, communicate what they do; In addition to tell the viewer some curiosities or asking it to look at certain details.   We left a recording that was made in a spacewalk of the astronauts Thomas Pesquet and Shane Kimbrough that took place the past 13 of January and lasted six hours. The video, now published by the US space agency, sums it up in three minutes.and have made it the protagonist of a space mission. https://www.youtube.com/watch?v=1mRJJYc3_-c...

Red Bull was most shared video brand of 2016

by | Jan 16, 2017 | commercial movie, production |

The energy drinks brand jumped one place from the previous year to finish ahead of Samsung and McDonald’s. Red Bull’s sports and music videos generated over 14.5 million more shares than Samsung (12.5 million), while McDonald’s’ videos attracted 8.6 million shares. Unruly said Red Bull’s “Always-on” strategy helped them achieve millions of video shares by releasing hundreds of videos throughout the year. The brand did not feature in Unruly’s most shared ads of the year list. Red Bull has been creating branded video content since the 90s and in 2007 launched Red Bull Media House as its in-house video production unit. Other brands to feature in Unruly’s top 10 most shared brands include Asus, the Australian Tourist Board, Almarai, Shell and Cadbury, as well as rivals Nike and Adidas. The rankings are based on the number of times that video ads published on Facebook and YouTube are shared on Facebook and what Unruly calls “the blogosphere”. Unruly said the rankings are a measure of the ad’s online buzz or virality by volume of active pass-on rather than the passive, paid metric of video viewership. Data was collected from 1 January 2016 to 31 December 2016. Devra Prywes, Unruly’s senior vice-president of insights and marketing, US, said: “The winners hit the mark by creating highly emotional ads that resonated with viewers, resulting in high levels of engagement and sharing. “We have a truly global list of top brands, many of which created videos specifically for and released in individual territories topping the list.” Red Bull will be awarded by Unruly at #TheUnrulies, a virtual awards show held later this month...

How to Work in Commercial Production?

by | Dec 9, 2016 | production |

Commercial producers have an work in all phases of media production. As a commercial producer, you are responsible for a media project from concept through completion, including budget, timelines and production values. You may work on projects for several clients simultaneously. The field is growing as new venues emerge for commercials through developing media such as flash video commercials embedded in web pages. Commercial sales are the primary revenue sources for media outlets. Enroll in a degree program in broadcast media, television production, communications or advertising. Most production companies and television stations will require a Bachelor’s degree in addition to work samples when hiring. You will also have the opportunity, as a student in one of these programs, to create projects for your portfolio. Learn the basics of each position in media production. Commercial producers will hire and supervise directors, videographers, graphic artists, audio technicians, lighting professionals and talent. Having knowledge of all of these positions will help you when, as a producer, you must draw on all of their talents. Get an internship at a television station, cable system or production house. Try to observe one or more commercials through the entire production process: client meetings, budgeting, concept and scripting, location scouting, talent selection, field or studio production and editing and post-production, as well as the client review and approval. All are significant aspects of commercial production. Include some marketing courses in your studies. Commercials sell products by appealing to certain demographics. Understanding consumer behavior and trends is an important component of commercial production. Build your network within the industry by participating in such groups as your local Ad Club or American...

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