Steps to produce a successful commercial.

Steps to produce a successful commercial.

by | Nov 27, 2017 | audiovisual service provider, documentary, Equipment rental camera, locations, photography, post production, pre production, production, video editing |

If you are looking for an expert for your next commercial shoot, just contract us. This year we have already filmed for many brands like EA Sports, Gore sportswear, Audi, Samsung… Our fixers and coordinators will help you with your project. We search for the best locations, find the right characters or models, obtain filming permits, get the equipment you desire and fix the rest with Gaffer tape 🙂 If you are looking for support or a complete service, please let us know. We advise, suggest and take into account your budget...

Apple’s Education Bundle With Final Cut Pro X and Logic Pro Now Available Around the World

by | Mar 7, 2017 | video editing |

Apple’s new Pro Apps Bundle for Education, which launched in the United States last week, is now available for purchase in several other countries, including but not limited to Australia, Belgium, Canadá, China, France, Germany, Hong Kong, Ireland, Italy, Spain, Taiwan and United Kingdom. Other countries where the bundle is now available include Austria, Brazil. Denmark, Finland, Hungary, Japan, Malasya, Norway, Poland and Turkey.  If we spot any others, we’ll add them to this list. The education bundle, available to qualifying students and faculty, includes permanent copies of Final Cut Pro X, Logic Pro X, Motion 5, Compressor 4, and MainStage 3 for a significant discount. Final Cut Pro X is Apple’s professional video editing software, while Logic Pro X is its professional audio workstation for advanced music production. Motion 5, Compressor 4, and MainStage 3 are companion tools for creating 3D animations and effects, customizing output settings, building set lists, and more. After purchasing the bundle, education customers will receive an email with codes to redeem the apps on the Mac App...

Is the MacBook Pro good enough for video editing?

by | Nov 24, 2016 | video editing |

Apple’s redesigned MacBook Pro has been surrounded by controversy since it was first announced a few weeks ago.   Even though Apple says the new MacBook Pro is its best-selling version of the computer to date, it has received loads of blowback from the professional community. Those are the power users that need high-end computers for video editing, coding apps, or photo editing.   The most common complaints are the lack of ports and power compared to rival computers. For example, you can only get up to 16GB of RAM, while many are asking for 32GB of RAM. The MacBook Pro also only has one type of port called Thunderbolt 3, which makes it tough for those who need SD card slots or HDMI ports to connect their external monitors.   So while I already tested the MacBook Pro from a generalist’s perspective, I thought it’d be worth it to have one of our own in-house professionals give the computer a spin. Justin Gmoser, one of our video producers here at Business Insider, has been testing the 15-inch model of the MacBook Pro for a little over a week. I had him detail some of his thoughts from a video editor’s perspective.   There are four Thunderbolt 3 ports on the 15-inch MacBook Pro. These are used to charge the computer and connect accessories using the new USB-C standard that will eventually replace the “regular” USB you’re used to. Justin said Thunderbolt 3 was a big issue for him, since he often uses a USB thumbdrive to transfer video to his Mac. But with Thunderbolt, he has to use an...

YouTube adds HDR technology to make videos more vibrant

by | Nov 8, 2016 | video editing |

High dynamic range (HDR) clips feature a wider range of colours and a greater number of brightness levels between black and white. This boosts contrast and can make images seem more detailed. However, users will require compatible screens to see the improvements. And HDR-encoded videos may also look odd when played back in normal mode. While YouTube is offering one of the first ways for the public to share videos in the new format, professional streaming services including Netflix and Amazon Video have offered HDR films and television programmes for several months. The Xbox One S and PlayStation 4 video game consoles also recently added HDR support. “YouTube’s move is a big vote of confidence in HDR,” said David Mercer, from the technology consultancy Strategy Analytics. “It really is all about whiter whites and blacker blacks – it sounds corny, but when you’ve seen a really good demo, it can be quite spectacular. “But we will all need HDR screens to enjoy it.” Many of the latest 4K televisions support the innovation, which can help water appear to glisten, stars to sparkle and generally adds “pop” to footage. But it is still relatively rare to find HDR-capable computer monitors or laptop displays. Creators will also need access to compatible video cameras and editing programs. Apple’s Final Cut Pro X, Adobe Premiere Pro and Avid all added support for HDR video formats in recent months. But consumer-orientated software, including YouTube’s own web-based Editor, have yet to do so. To ensure those without compatible displays do not miss out, YouTube will, by default, play a standard dynamic range (SDR) version of...

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