Today’s content consumers make up some of the most powerful audiences that most brands have ever seen. Whether or not your audience members know it, they dictate what kind of content your company creates, where you publish it, and how you distribute it.
This probably makes a lot of sense to you in today’s marketing and content landscape. Of course audiences are powerful — technology has empowered audiences to take control of conversations and the messaging that’s directed at them. They have the power to research, advocate, share ideas, hold leaders and brands accountable, and much more, and that involvement has changed how companies connect with audiences.
As the leader of a content marketing agency and the father of two young girls, I see these changes most clearly in two major areas: the world of TV and entertainment and the world of digital media.